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The Wausau Story

March 21, 2009

It’s not often that a Sunday morning church service includes a program about a commercial advertising campaign.

With the recent retirement of the Wausau Insurance brand by Liberty Mutual Insurance Co., here is an opportunity to reflect on the social prospects of business and entrepreneurship in a changing world.

This Sunday, March 22, Bob Gunderson’s book The Wausau Story will be discussed during the regular church service at the First Universalist Unitarian Church, 504 Grant Street, Wausau. Gunderson, long-time member of the church, was also vice president of advertising for Wausau Insurance.

In 1954, Wausau Insurance launched a national ad campaign and later held the distinction as the first-ever sponsor for 60 Minutes in 1968. The book chronicles the rise of the Wausau railroad depot as an image of integrity, trust and small-town values. More than an image, Gunderson felt his company represented a business ethic of adaptation, and conscientious corporate response to risk.

The service starts at 10:30 a.m. and will last about an hour. An informal period for coffee and conversation will follow in the atrium.

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