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The results are in…

May 19, 2010

Despite heavy snow from a storm Friday night that collapsed the 60X100-foot tent over the performance stage, the SquareUp Brew Fest fund raiser started under clearing skies only 30 minutes late and hosted hundreds from Noon to 8:00 May 8, 2010.

The people who attended – diverse in age and interest; families, individuals and groups – contributed $15,000 to the SquareUp Campaign to enhance the one-of-a-kind City Square in the Wausau’s central business district. SquareUp Brew Fest was sponsored by Wausau Area Events on behalf of the SquareUp Committee.

Wausau Area Events volunteers staffed the ticket sales, beer serving and ongoing site operation services. WSAW News Channel 7 sponsored Brew Fest television promotions. Creative Communications designed the poster and event program. Sun Printing provided posters and SquareUp fund raising materials. Midwest Communications provided radio and the Daily Herald and City Pages provided print promotions. Twelve area businesses contributed services and materials for free or at discounted rates. Downtown businesses helped promote the event with their customers. Stevens Point Tents responded early Saturday morning to repair and re-erect the tent. A group of some 30 volunteers answered the call and helped with the tent and to set up the site. The City of Wausau Department of Public Works provided site preparation and take-down services. Brew Fest goers sampled three unique SquareUp beers that were donated by Bull Falls Brewery, Great Dane Pub and Brewing Co., and Red Eye Brewing Co.

A good deal of chatter among those attending was whether Bull Falls’ SquareUp 400, Great Dane’s SquareUp Springbok, or Red Eye’s SquareUp Sq. was their favorite. The beers will be sold at the brew pubs while supplies last with proceeds going to the SquareUp Fund. SquareUp Brew Fest was designed to attract over the day an ever changing crowd by offering three choices of unique beer, a variety of musical entertainment – polka, country, folk, rock and jazz – and several selections of food from downtown businesses and food vendors from the greater community. The bands and performers donated their talents to the event.

The SquareUp Committee said the event was a success. Brew Fest organizers expressed their sincere thanks to the individuals, businesses, groups and organizations who participated and contributed with tremendous generosity and support. The SquareUp Campaign goal is $1 million dollars. The campaign ends July 1, 2010.

Visit squareupwausau.org for information about contributing or purchasing a SquareUp paver brick for the Square.

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